WELO Tune of the Week | Purity Ring

Greetings ladies and gentlemen!  Welcome to the first ever installment of “WELO’s Tune of the Week” – where I will humbly offer up one delicious track that I think you should be listening to.

This week we start with a group that made it on to quite a few best new artists of 2011 lists.  Composed of only one guy and one girl, Purity Ring is poised to be one of 2012′s breakout groups.  Their sound is an incredibly catchy combination of pop and electro, and feature the simultaneously friendly and haunting vocals of female member Megan.

To date Purity Ring has only released three tracks, all of which are – simply put – awesome.  But my personal favorite is Lofticries.  With a heavy, syncopated rhythm beating underneath futuristic sounds and vocals, you can’t help but bob your head as you listen (and probably enter some sort of weird day dream).  So as you struggle through this first week back post-holidays, close your eyes and let your mind drift off just one more time before re-joining reality.

Check out more music from the band here.

Purity Ring – Lofticries

About the author

Born and raised in LA, Rachel has pretty much been obsessed with Venice all her life. Seriously. When she's not busting a move (and knocking into the pool table) at Townhouse she can be found riding her bike or struggling on her longboard somewhere in the vicinity of Abbot Kinney. She generally prefers SPF 30 or higher.


  1. Katie says:

    Nice! Songs of the week finally! Love Purity Ring and can’t wait for more from them. Good choice…and good post!

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